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As one of Southwest Colorado’s exciting entrepreneurial success stories, Tailwind Nutrition is an all-natural endurance drink mix designed for endurance athletes. Standing behind their tagline that Tailwind is “all you need, all day...really,” this mix is complete energy, electrolytes and hydration in a simple formula that won't upset stomachs or revolt taste buds.
Tailwind wanted some fun marketing "schwag" to share at events around the country. While CiMiAtch didn’t have a hand in crafting their brilliant business identity, I had a blast designing a playful “pre-dirtied” t-shirt style that was a huge hit with athletes.
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