BUSINESS IDENTITY • PACKAGING • PRINT
First sold out of the back of a hardworking, family man’s truck, Desert Gardens is a collection of classic homemade dried chile mixes featuring Southwestern delicacies, such as green chile stew, five chile salsa and jalapeño bacon corn bread. New Mexico entrepreneur, Mark Harden, wanted to mirror his own passion for warm, homespun New Mexico hospitality through the product design.
CiMiAtch was able to utilize local illustration talent and some hand-hewn techniques to create a natural-feeling package and accompanying marketing materials. The hardest part is choosing which tasty Desert Gardens product to bring home!