HORSE GULCH HEALTH CAMPUS
BUSINESS IDENTITY • PRINT • ARCHITECTURAL GRAPHICS • WEB
The Horse Gulch Health Campus, a 30,000-square-foot Durango medical complex, brings a full range of health providers to one site: Mercy Regional Medical Center; Pediatric Partners of the Southwest; Psychologists; Physical Therapists; Aestheticians and other medical professionals.
The Campus sits near the trailhead of the Horse Gulch trail system, so CiMiAtch wanted to find a way to meld the surrounding natural beauty with the wide-reaching services offered here. Real tree bark, handmade paper and an instinctive color palette were all utilized in the custom-designed signage master plan, highlighting the approachable, slightly-whimsical identity of the health complex.